Getting Community Organisations On-line
Connecting Communities is a new strategy to encourage community organisations to make use of opportunities that information and communications technology (ICT) can provide. It builds on work being undertaken by several government agencies to ensure that all NZers bridge the digital divide.
The main aspects of the strategy are:
- · a new action plan to co-ordinate the various ICT programmes for community organisations; and
- · a dedicated unit is to be established in the Community Employment Group (CEG) to oversee the putting in place of the strategy.
These aspects stem from a perceived need to support and co-ordinate current efforts by organisations in the government, voluntary, private and philanthropic sectors so that communities can make the most of the opportunities ICT offers them.
ICT Barriers faced by Communities/Individuals
- Lack of ICT Infrastructure. The principal barriers to ICT access in rural communities are both infrastructural and financial: high-speed Internet access often unavailable, and dial-up access can be subject to toll charges and to electric interference.
- Socio-economic Barriers. The cost of buying and updating software, and of maintaining Internet and email connections, is a problem for individuals who are unemployed and/or on low incomes, and for smaller voluntary organisations.
- Cultural Barriers. Many ethnic communities face barriers through the lack of relevant cultural and non-English content on the Internet, and because of cultural norms that prefer face-to-face contact as a means of communication. Maori have specific issues about the protection of intellectual property in the use of forms, motifs, pictures, words and phrases that are viewed as belonging to an
iwi.
- Lack of Literacy and Numeracy. About 20% of NZ adults between 15 and 65 years old, have considerable difficulty in using printed materials (such as reading a newspaper or bus timetable) and are likely to have difficulty using a computer.
- Lack of Technical and Mentoring Support. Technical support is often needed on-the-spot to solve computer and network errors, to maintain the system, to provide assistance and training for users, and to build user confidence.
- Poor Information Literacy and/or Knowledge Management. Support is often needed to help people to access relevant information from a variety of sources, to evaluate, interpret and manipulate the information they find (especially when messages conflict) and to use information in critical thinking and problem solving.
- Lack of Relevant On-line Content and Motivation. ICT has significant potential to build collaborative relationships between groups and to inform and empower individuals. But the absence of content relevant to people on low incomes, who live in rural communities, or who are members of racial or ethnic minorities, means that many people are not able to benefit fully from ICT access. A US study has found that content issues include a lack of local information, reading levels that are too high, language barriers and a lack of cultural diversity in the Internet.
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The new specialist unit within the Community Employment Group (CEG) will be responsible for co-ordinating ICT initiatives targeted at community organisations. It will also be responsible for progressing a seven-point action plan to:
- develop or adapt best-practice ICT planning tools for community organisations;
- co-ordinate central government assistance;
- strengthen organisational infrastructures to support community ICT access;
- develop communications and networking;
- develop an ICT research and evaluation programme;
- ensure the availability of training programmes for workers supporting community ICT projects; and
- promote relationship development and partnership leveraging between communities, the Government and key corporate and philanthropic sponsors.



Contact for Enquiries
The Ministry of Agriculture and Forestry
Pastoral House
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PO Box 2526, Wellington
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Fax: +64 4 894 0720
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