Who Do We Trust Most?- 2005 Winners and Losers

NZ's most trusted individual is Sir Edmund Hillary, according to the annual Reader's Digest trust survey. Our top most trusted individuals, a new category which ranks 50 well-known NZers, have one common trait - humility - while those at the lower end of the scale are perceived to be motivated by self interest.

Sportspeople fare the best taking eight of the top ten places. Sir Edmund Hillary and Sarah Ulmer took first and second places, Caroline and Georgina Evers-Swindell were fourth, Colin Meads was fifth, Peter Snell sixth, Hamish Carter seventh, Irene Van Dyk eighth and Barbara Kendall ninth.

Stars of the small and large screen also featured in this category with film-director Peter Jackson placed third and celebrity chef and author Alison Holst at tenth. At the other end of the scale, Rachel Hunter was ranked at 45, Suzanne Paul 46, Russell Crowe 47 and Paul Holmes 48.

Politicians, who have ranked bottom of the profession category every year, took the bottom two places in this year's new individuals category with Winston Peters at 49 and Don Brash at 50. Prime Minister Helen Clark did slightly better, placed at 43.

Fire fighters, our most trusted profession for three of the last five years, are the top profession for 2005. Newcomers to the profession list were mothers, who were placed fourth most trusted and fathers who came in at eighth place. Second were ambulance officers, with nurses at third and pilots our fifth most trusted profession.

NZ Personalities.

  1. Sir Edmund Hillary (mountaineer, ambassador)
  2. Sarah Ulmer (cyclist)
  3. Peter Jackson (film director)
  4. Caroline and Georgina Evers-Swindell (rowing)
  5. Colin Meads (All Black)
  6. Peter Snell (runner)
  7. Hamish Carter (tri-athlete)
  8. Irene Van Dyk (Netball)
  9. Barbara Kendall (board sailing)
  10. Alison Holst (cooking)
  11. Dame Kiri Te Kanawa (musician)
  12. Dame Susan Devoy (squash)
  13. Tim and Neil Finn (musicians)
  14. Sir Richard Hadlee (cricket)
  15. Greg Murphy (motor racing)
  16. Dame Sylvia Cartwright (Governor General)
  17. Tana Umaga (All Black)
  18. Sam Neill (Actor)
  19. Stephen Fleming (cricket)
  20. Buck Shelford (All Black)
  21. Stacey Jones (Rugby league)
  22. Judy Bailey (media)
  23. Dame Sian Elias (Chief Justice)
  24. Stephen Tindall (businessman, philanthropy)
  25. John Campbell (media)
  26. Lucy Lawless (actor)
  27. Sir Howard Morrison (musician)
  28. Lana Coc-Kroft (media)
  29. Grant Dalton (sailing)
  30. Tab Baldwin (basketball coach)
  31. Temuera Morrison (actor)
  32. Alan Duff (author)
  33. Graham Henry (rugby coach)
  34. Tim Shadbolt (Mayor)
  35. Susan Wood (media)
  36. Raybon Kan (comedian)
  37. Dick Hubbard (Mayor)
  38. Jonah Lomu (All Black)
  39. Mark Todd (equestrian)
  40. Sam Hunt (poet)
  41. Geoff Robinson (media)
  42. Mark Ellis (media)
  43. Helen Clark (politician)
  44. Kim Hill (media)
  45. Rachel Hunter (model)
  46. Suzanne Paul (business women)
  47. Russell Crowe (actor)
  48. Paul Holmes (media)
  49. Winston Peters (politician)
  50. Don Brash (politician)

NZ Professions.

  1. Fire fighters
  2. Ambulance officers
  3. Nurses
  4. Mothers
  5. Pilots
  6. Doctors
  7. Pharmacists
  8. Fathers
  9. Teachers
  10. Judges
  11. Police officers
  12. Childcare providers
  13. Bus/train drivers (public transport)
  14. Chiropractors
  15. Builders
  16. Religious ministers/priests
  17. Accountants
  18. (equal)

    Life coaches, Domestic cleaners, Bartenders

  1. Lawyers
  2. Mortgage brokers
  3. Taxi drivers
  4. CEOs
  5. Stockbrokers
  6. Journalists
  7. Real estate agents
  8. Psychics
  9. Car salesmen
  10. Politicians

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