What Kiwis Get Up To In Cars
An Auto Trader and Nielsen//NetRatings Online survey has revealed some curious facts about what NZers really do in their cars. There seems to be very little that people don’t do in their cars. Forty-six percent of those surveyed had been partial to a bit of hanky panky in their car, 37 percent had slept overnight in it, 35 percent used it as a mobile office, and 10 percent saved precious minutes by applying make up in their vehicle (and although women were more likely to put their make up on in the car (40 percent) and file their nails (16 percent), three percent of men also reported doing so.
The survey also showed that in addition to liberal activities in cars, NZers were reckless when it came to the rules too. Seventy-nine percent of respondents had broken the speed limit and 31 percent admitted to running a red light.
Eating on the run was also a common phenomenon. Sixty-seven percent of respondents dined as they dashed, with South Islanders more likely to eat in their car (69 percent) than North Islanders (66 percent).
Differences between South Islanders and North Islanders were also exposed by the online survey. For example, South Islanders proved more passionate and feisty than their North Island neighbours with 83 percent being more likely to break the speed limit (vs 78 percent for North Islanders), argue in their cars (67 percent vs 52 percent), and fool around with their partners (56 percent vs 43 percent). North Islanders, on the other hand, were much more conservative and serious in cars, being more likely to sit in traffic (88 percent vs 81 percent), move flats (64 percent vs 60 percent), and use their car as a mobile office (36 percent vs 30 percent).
Thanks to ACP Media. Full survey results can be obtained by contacting Tina Clyma (09) 308 7423, or tclyma@tradergroup.co.nz
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