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Entrepreneurship in New Zealand Farming: A Study of Alternative Enterprises on Farms

[PDF  6.4M]

Table of Contents

• Entrepreneurship in New Zealand Farming: A Study of Alternative Enterprises on Farms
  • Disclaimer, Foreword, Acknowledgements
  • Introduction
  • The study
    • Background, Ages and education of the farm adults, Children, What sorts of farms were studied?, The alternative enterprises
  • Tourism
    • Visitor numbers, A wide range of enterprises, When established, Parallel enterprises on farms, Multiple and evolving enterprises, Enterprise ownership, Figure 1: Parallel and Evolving Enterprises - Illustrative Cases
  • Roles and decision making
    • Division of labour in the farm and household, Enterprise business structures and integration with the farms, Division of labour in the enterprise, The enterprises are important for women, Operation and decision making, Decision making on the farms, Reasons for establishment, The decision to establish
  • Marketing and planning
    • Market acumen, Market research, Advertising , Product assessment and refinement, Broad-based market outlets, Market distance
  • Some barriers to farm businesses
    • available time.
  • Enterprise finances
    • Establishment capital, Liabilities, Gross annual income and its importance, Farm/enterprise drawings, Off-farm employment and income, Outgoings and improvements, Inputs
  • Enterprise labour
    • Full time — part time, Working hours, Employment — waged and unwaged, Labour saving technology , Labour management , Skills and training
  • Individual experiences
    • Importance of the enterprise , Personal benefits and costs , Changes in quality of farm work , Changes in quality of house work , Conflicts between enterprise and farm , Role conflict , Time conflict , Stress , Coping with stress , The question of size — how big is enough?
  • Enterprises and the community
    • Effect on the community , Community and social activity , Community resistance and acceptance of enterprises
  • General Conclusions
    • Importance and extent of pluriactivity on New Zealand farms , Farm viability, farm family income and sustainable agriculture
  • Conclusions — A social monitoring framework for farm household income
    • Figure 2: Social Monitoring Framework for Farm Household Income , Industry and agency coordination , Regional monitoring reports , A national survey of off-farm income , National statistics , Farm household participation
  • Policy issues
    • Resource management , "Red tape" , Health and safety , Business environment, technology and infrastructure , Local business and employment initiatives , Rural tourism development: promotion and coordination , Business networks and support
  • Further facilitation of farm entrepreneurs
  • References
  • Endnotes

 Hardcopies of this technical paper are no longer available

Contact for Enquiries

James Stevenson-Wallace
Team Leader, Business Development
MAF Policy
Tel: 64 4 894 0278
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