Floriculture
This report looks at the flower industry in New Zealand, with emphasis on flowers with a strong export component in the marketing mix. All export statistics quoted are for the year ending March.
Key Points
- The value of flower and foliage exports from New Zealand is down 20% on last year due to significant world events.
- The strengthening New Zealand dollar has also reduced export returns.
- The long, cold, wet spring impacted negatively on production volumes and delayed harvest timing for all crops.
- The lack of a recognised industry-wide framework for securing research funds, political representation and promotion may influence future growth.
- The industry is concentrating on producing high quality and increasing the quantities of vibrantly coloured, well-formed ("focal") new generations of existing varieties to remain competitive.
Contact for Enquiries
Farm Monitoring Programme Manager
Monitoring and Evaluation
MAF Policy
PO Box 2526
Wellington
NEW ZEALAND
Phone: +64 4 894 0623
Fax: +64 4 894 0741
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